Lead Gen Learning Articles and Blog Posts

“If you’re not generating leads, you’re not selling. If you’re not selling, you’re not generating income. If you’re not generating income, your business is dying.
Go generate those leads!”Andrea L. Allen, CEO & Founder, Just Bring Me Leads!
Effecive Marketing Means Giving Them What They Want

Effecive Marketing Means Giving Them What They Want

Effective marketing boils down to this: find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. First you want to build a ...
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How to Establish Realistic Digital Marketing Expectations in Your Business

How to Establish Realistic Digital Marketing Expectations in Your Business

Many businesses have totally unrealistic expectations in terms of what can be achieved with digital marketing in your business. This might mean that they think they can see instant overnight success with little or no effort required on their part, or it might be that they perceive that digital marketing can solve all of their business problems in one go. ...
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How to Get Current Customers to Refer You to Others

How to Get Current Customers to Refer You to Others

According to current marketing wisdom, one unhappy current customer will tell 7 other people about their bad experience with a product or business. However a happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? The ...
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How to Position Yourself as a Thought Leader in Your Niche

How to Position Yourself as a Thought Leader in Your Niche

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve? Customers are looking ...
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How to Prioritize Your Digital Marketing Strategies

How to Prioritize Your Digital Marketing Strategies

There are so many different digital marketing strategies out there that it can sometimes be difficult for businesses to know exactly where to begin. From SEO, to social media marketing, PPC advertising and content marketing, there are tons of highly effective ways to find new customers and better engage with existing ones But the problem is that although all of ...
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How to Sustain Profits by Creating New Products and Services Related to Your Business

How to Sustain Profits by Creating New Products and Services Related to Your Business

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good ...
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