5 Tips for Staying Focused With Your Digital Marketing Initiatives

using the services of a specialist digital marketing agency, or it might mean hiring a new member of staff who can bring the necessary skills to the table.

Digital marketing requires sustained and consistent action, which also means that it can sometimes be rather difficult to stay completely focused and on-track with your efforts. If you’re starting to find that focus is becoming an issue, here are some top tips to help you improve the situation… Create a schedule Create a schedule and then try to stick to … Read More

5 Tips For Crafting Compelling Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at … Read More

Can’t Find Time for Digital Marketing? Here are 4 Tips to Help

When you are running a business, there are just so many different things to do around digital marketing each and every day.

When you are running a business, there are just so many different things to do around digital marketing each and every day. Before you know it, the entire week has passed you by and you’ve not had a single moment to even think about digital marketing your business online. If that sounds like a familiar scenario, you’re certainly not alone. … Read More

Celebrate Your Digital Marketing Accomplishments to Combat Overwhelm

How often do you simply stop and relax and celebrate business successes with your team?

How often do you celebrate your digital marketing accomplishments? When did you last sit back and congratulate yourself or your team on a job well done? By celebrating your digital marketing accomplishments, you can start to combat overwhelm and create a culture of success in your business, which can ultimately help to push you on to achieve even greater things… … Read More

Effective Ways to Partner with Influencers in Your Niche or Industry

A great business booster is to partner with influencers in your niche or industry. But many new business owners simply become so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without … Read More

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation

Emailing open rates can be improved using the guidance in this article.

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to see the next segment. … Read More

Effecive Marketing Means Giving Them What They Want

Effective marketing starts with the business planning process.

Effective marketing boils down to this: find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. First you want to build a … Read More

How to Establish Realistic Digital Marketing Expectations in Your Business

Online retail and sales management means increased customer purchasing.

Many businesses have totally unrealistic expectations in terms of what can be achieved with digital marketing in your business. This might mean that they think they can see instant overnight success with little or no effort required on their part, or it might be that they perceive that digital marketing can solve all of their business problems in one go. … Read More

How to Get Current Customers to Refer You to Others

Customer management means preparing the information and services that best suit their needs.

According to current marketing wisdom, one unhappy current customer will tell 7 other people about their bad experience with a product or business. However a happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? The … Read More

How to Position Yourself as a Thought Leader in Your Niche

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve? Customers are looking … Read More